• Have fun.
  • Keep politics out.
  • Keep things simple.
  • Follow our passions.
  • Make a reasonable profit.
  • Trust and act on our instincts.
  • A live person should always answer the phone.
  • Use e-mail for fact-based communications only.
  • Set benchmarks ourselves, not by our competitors.
  • Develop career paths that enable promotions from within.
  • Don’t think of work as work, and play as play. It’s all living.
  • Foster a casual work environment so people can feel at ease.
  • Establish a regimen of talking to customers on a regular basis.
  • Understand and contribute to the needs of our local community.
  • Respect your employees’ individuality, personality and diversity.
  • When things get frustrating or stressful, take a day off to recharge.
  • Treat customers the way we would expect to be treated ourselves.
  • Don’t obsess over the small stuff. Keep focused on the big picture.
  • Get the best people to help us with things we don’t know ourselves.
  • Exhibit unwavering ethics, and cultivate an environment of honesty.
  • Treat our employees, business partners and customers with respect.
  • Create a culture of winning, and fight to sustain that culture at all costs.
  • Leverage technology for competitive advantage – better, faster, cheaper.
  • Minimal interior walls, to facilitate greater communication and collaboration.
  • Re-evaluate our portfolio every year to make sure we’re ahead of the curve.
  • Establish a 1-page “flash” report which covers all of the basic business metrics.
  • True open-door policy so that anyone can criticize, brainstorm or contribute new ideas.